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... chewing gum reduces cravings for sweet and salty snacks in between meals, and could aid appetite control, according to researchers ... this study, which was funded, in part, by the wrigley science institute and published in the journal appetite, concludes that chewing gum for at least 45 minutes suppresses hunger, appetite and cravings for snacks as well as promoting fullness ... the authors, based at the institute of psychological sciences at the university of leeds said that their study demonstrated that in “participants who are moderately restrained eaters, who are motivated to lose weight or maintain weight loss, chewing gum reduced desire for and intake of highly palatable sweet and salty snacks ... ” they noted that studies looking at orosensory stimulation in the development of satiation have shown that chewing produces a greater reduction in food intake than the same energy provided as a drink or semi-solid ... sweetened chewing gum, continue the authors, could be a useful part of a weight management programme in some individuals ... “if consumers could satisfy cravings and feel less tempted by high energy snacks, gum may be a useful adjunct to weight control ... ” however, the researchers caution that “since energy balance is achieved over a long period of time, the effects of repeated exposure to gum within a weight loss programme is necessary to assess its influence on weight management within a controlled, clinical trial ... ” the study the study tested the hypothesis that chewing sweetened gum will reduce subjective appetite and subsequent snack intake in moderately restrained eaters ... they explained that for eligibility, participants had to be aged between 18 and 55 years of age, not be underweight, have a full set of teeth in good repair, not be pregnant or breastfeeding, be in good health with no allergies to gum and not be taking medications likely to influence appetite and food intake

... sugar-free products account for 86 per cent of the italian chewing gum market, with many also offering functional benefits, reports leatherhead ... its wrigley unit is also present in the chewing gum market, although its market share is much lower compared with other european countries ... another domestically-based multinational is perfetti van melle, which dominates the chewing gum market with an 85 per cent share, and it also supplies a number of leading functional varieties

... sugar-free gum sweetened with xylitol does not defend against pathogens (ie streptococcus pneumoniae) in the middle ear ... previous sugar-free gum oral health claim opinions affirmed ... gum and heart claims deemed to general for nhcr ... xanthan gum does not benefit bowel function ... partially hydrolysed guar gum does not decrease potentially pathogenic gastro-intestinal microorganisms; alter short chain fatty acid (scfa) production and/or ph in the gastro-intestinal tract and does not benefit bowel function or reduce gastro-intestinal discomfort ... calcium phosphoryl oligosaccharides does not maintain tooth mineralisation over and above the well established role of sugar-free chewing gum on the maintenance of tooth mineralisation ... sugar-free chewing gum with pyro- and triphosphates does not reduce calculus formation at sites which are most important for dental health

... controversy behind a new “beauty” gum product reveals the increasing consumer scepticism over functional health claims, says datamonitor ... antula healthcare’s vigo chewing gum, which is marketed under three versions, focus, active and beauty, has allegedly received criticism from several experts who say the beauty claims made by the gum are not possible ... com he was slightly surprised about the negative reaction to the gum, adding that the claims and positioning of the product were not all that different from other new functional products on the market ... ” response swedish consumers are not used to finding vitamins and other active ingredients in a chewing gum product a spokesperson for antula healthcare told this publication in response to the criticism ... the analyst also said it was possible for a gum to contain ingredients that can be beneficial to the skin: “datamonitor has reported about various chewing gum products through the years that have contained skin healthy ingredients including collagen, hyaluronic acid, vitamins and more ... other beauty claims antula healthcare is not the first company to produce a chewing gum with health and beauty claims, according to vierhile, with a handful of similar launches, mainly in asia ... in 2009, e-mart for my body chewing gum was launched in south korea, which contained collagen, vitamin c and hesperidin ... in the us, there has been a pair of high profile chewing gum launches that vierhile said has elevated the concept of functional gum ... “given all of this new product activity, it was probably inevitable that companies would begin to get more specific with regard to health claims for chewing gum,” said vierhile

... a new wrigley chewing gum, which claims to aid muscle function, has been singled out by datamonitor product launch analytics (pla) team as one of the most innovative food products on the market ... wrigley\'s new orbit gum the german launch is the first to link muscle building and magnesium fortification, tom vierhile, director of pla at datamonitor told confectionerynews ... two pieces of wrigley’s orbit balance green mint + magnesium chewing gum provides up to one-fifth of the daily guideline value for magnesium intake, according to datamonitor ... a handful of chewing gum products have referenced muscle building in the past, said vierhile, but two of those launches focused on exercising the face or jaw muscles, a claim that could be made about almost any chewing gum product, said the analyst ... wrigley launched a sports gum freestyle thirst quenching sports gum with electrolytes in 2000, which made a much stronger sports tie-in, but was not exclusively focused on muscle building and nutrition like the orbit launch is, commented vierhile ... “in general, chewing gum has not really gone much beyond claims related to fresh breath or whiter teeth, so this product is a departure from that,” continued the analyst ... “consumer acceptance of functional foods and drinks is on the rise, so it is possible that consumers are now more willing to accept body care-type benefits in a chewing gum whereas this would have been hard to pull off maybe five or 10 years ago,” added vierhile ... functional gum for delivering functional claims, the chewing gum category is in a better position than most food products as it is more flexible with calorie content, depending on the sweetener that’s used, said vierhile ... “finally, chewing gum is very portable which makes it almost ideal from a convenience standpoint for functional benefits that can be enjoyed anytime, anywhere,” said vierhile ... “one could say the same of the beverage market, which has long been a hotbed of functional product development, but chewing gum even has that beat for convenience,” he said

... “we have seen a handful of chewing gum products in japan that have been formulated with geraniol and have had a body fragrancing benefit,” pla director tom vierhile told confectionerynews ... beyond gum, this is the only other category to have a product with any kind of body fragrancing feature, according to the analyst

... “we have seen a handful of chewing gum products in japan that have been formulated with geraniol and have had a body fragrancing benefit,” pla director tom vierhile told confectionerynews ... beyond gum, this is the only other category to have a product with any kind of body fragrancing feature, according to the analyst

... the positive efsa opinions for gum claims under article 13 ... 1 will compel the sector to further innovate along functional lines, says an expert who argues that gum is the confectionery category 'most likely' to get such regulatory backing ... last week saw the european food safety authority's efsa panel on dietetic products, nutrition and allergies (nda), as part of its fourth batch of article 13 general function health claims, found causality for the health claim that sugar-free gum with fluoride increases the resistance of enamel to acid attacks and the rate of remineralisation ... the nda panel also found that carbamide sugar-free gum can neutralise plaque acid when there is at least 20mg carbamide per piece and it is chewed for at least 20 minutes after eating or drinking ... gum “most likely” category nigel baldwin, chief european claims consultant at cantox health sciences international, told confectionerynews ... com that he expects to see a raft of other gum innovation developments coming on stream stemming from these approvals ... but he notes that the gum industry has always been very focussed in terms of the addition of functional ingredients as it is “ the main vehicle for health claims in confectionery ... ” “without the chewing gum category, the confectionery sector will struggle to find products that will ultimately be able to carry claims due to the restrictions of nutrient profiles,” added the health claims specialist ... the european food safety authority’s (efsa) novel foods approval for rev 7, the degradable non-stick gum base, earlier this month and also the strong likelihood of wrigley achieving eu novel foods backing for magnolia bark extract as a breath freshener could serve to buoy up other gum r&d projects, remarked baldwin ... additional approvals last year, the nda panel also found that xylitol , sorbitol and mannitol-based sugar-free chewing gum could neutralise dental plaque and reduce tooth demineralisation and that both could reduce the risk of dental caries

... a new synthetic polymer for use as a chewing gum base has received a positive novel foods opinion from efsa, bring the technology for less sticky gum that breaks down within months closer to the market ... while chewing gum is a perennially popular confectionery product, with global sales forecast to reach $20 ... 7bn by 2015, it also presents a major headache for local authorities as discarded gum leaves stains on streets and can block public drains ... called rev-7, the new base is a synthetic polymer that looks to be a solution for manufacturers looking to cater to demand for chewing gum but without the associated environmental problems ... the gum base consists of branched polymers of monomethoxypolythylene glycol (mpeg), grafted on to polyisoprene-graft-maleic anhydride (pip-g-ma) and unreacted glycol ... com last year that if gum made with rev-7 goes down a drain it degrates within 2 to 3 months; on pavements it takes under two years ... over time the gum starts to crack, goes like a spider’s web and disintegrates into pieces, he said ... although gum formulas would need to be tweaked, the polymer was a “drop in” in terms of manufacture and required no additional investment ... the cost of production, pettman said, works out to around eight to nine cents per pack of gum, compared to the six to nine cents required to make regular gum ... the ingredient is said to have virtually no nutritional value as chewing gum base is rarely swallowed, but studies and population-based intake estimates had to be carried out in case of migration of compounds from the polymer during chewing

... the global market for gum, the worldwide organic sector and the uk biscuit industry are among the topics covered in the latest batch of reports in the just-food store ... the worldwide market for gumthis report analyses the worldwide markets for gums by the following product segments - chewing gum and bubble gum